American transgender rights activist Dylan Mulvaney has teamed up with Bud Light, to support the NCAA March Madness tournament, as well as celebrating Mulvaney's one year of girlhood.

The influencer took to Instagram to share the news, posting 'Happy March Madness!! Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner'.